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75th anniversary keeps on going

by David Zatz on

The 2017 Jeep Cherokee can come with the 75th Anniversary package, though Jeep dates is anniversary back to 1941. Confused by the math?

75th

It’s true, according to “CDJSalesPro,” who snapped this quick photo of a price sticker to prove his point (we’ve put a 75th Anniversary Cherokee into the inset for illustration).

The rationale is quite likely simple enough: the car was made in 2016, and 2016 minus 1941 equals 75. Simple enough. If you want consistency, they didn’t launch the 75th anniversary series until January 2016, so making them through December makes sense.

The math is still a bit confused if you consider that Jeep dates itself to the military vehicles, officially called Willys MA and MB and Ford GP (Ford used the Willys design with few changes — one of which, ironically, was the stamped, slotted grille). The first civilian Jeep — and the first one to have the word “Jeep” physically attached to it — didn’t show up until 1946.

This is, of course, coming from a company that dates itself to 1925, because that is when Maxwell became Chrysler; never mind that Chrysler became DaimlerChrysler, then Chrysler Group, then Fiat Chrysler, and by its own logic should be either a newborn or 112 years old. (It can’t be the latter, because then it would be older than Fiat.)

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