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Durango vs Wagoneer: making room

by David Zatz on

Years ago, when word of a new Jeep Wagoneer first reached Allpar’s ears, we were told that it would replace the Dodge Durango, which is essentially a lengthened, street-tuned Grand Cherokee. That was before a surprisingly successful ad campaign starring Will Ferrell in his Ron Burgundy character.

2019 Jeep Wagoneer

When Durango sales rose, the thought of having the Durango and Wagoneer co-exist inevitably arose, but how would they differentiate the two?

According to long-time source redriderbob, the first step will be dropping the Dodge Durango Citadel, which is covered in luxury trim. Instead, the future Durango will be performance-focused, fitting the Dodge theme and raison d’être. There will be an entry-level Durango with two-row seating for five, to help absorb some Journey buyers when that crossover is replaced by a smaller, sportier rear drive version.

burgundy

The Jeep Grand Wagoneer itself is likely to take on all the luxury trappings of the Citadel, but might retain the Grand Cherokee’s off-road-capable suspension design.

There is also speculation that the Wagoneer — since a company rep has talked about there being both a Wagoneer and a Grand Wagoneer — would be a higher-end, lengthened Jeep Cherokee. It could also be based on the forthcoming rear-drive Dodge Journey.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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