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FCA: New products, numbers

by David Zatz on

FCA has posted its latest investor presentation, dated September 2016. It defines the brands briefly, with Jeep doing SUVs, Ram doing trucks and light commercial vehicles (LCVs), and Dodge doing performance, Fiat Professional doing LCVs.


Fiat is listed as the “functional 500 and Tipo families,” and Chrysler is listed as “sedans and minivan.” Alfa Romeo shows up in “premium sports cars and UVs” and Maserati as “luxury/exclusive performance.”

The Pacifica hybrid is still listed as “available in the second half of 2016,” and the new compact Jeep is shown as launching this month in Brazil, sometime this year in China, and early in 2017 in Mexico (most likely Toluca).

The company still sees Jeep as beating 2 million units worldwide in 2018, with half of sales being in North America; the company believes it can double Jeep sales (from 2015) in Europe/Middle East/Africa, quadruple them in Latin America, and quintuple sales in the Asia/Pacific region.


The Alfa Romeo plan has been altered; after the Stelvio, to arrive this year, the company will make a full-size sedan, two crossovers, two specialty cars, and a hatchback through 2020. The timetable suggests that perhaps Automotive News is correct and the “G based” large Dodges are due in 2018-19.

According to FCA, net debt has already dropped by nearly four billion euros, and will disappear in (or before) 2018. The company sees its margins rising, particularly at Maserati. Part of this is due to a better product mix (Levante is likely to be popular), and part is due to lower finance charges.

Notably, the presentation emphasizes Jeep as its global entry brand. There was no real focus on Fiat, Dodge, Chrysler, Ram, Magneti Marelli, Comau, or Teksid, and the Mopar logo was left out of the brands list. Most of the callouts went to Jeep and Alfa Romeo, followed by Maserati, whose Levante launch is key to its success.

For the first six months of the year, FCA’s adjusted earnings before interest and taxes were €3 billion. Its adjusted net profit after taxes was €1.2 billion. Thanks, Hank600ES

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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