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Jeep: behind the Cat Stevens ads

by David Zatz on

Jeep’s new Grand Cherokee campaign, including the Cat Stevens song “If You Want to Sing Out, Sing Out,” showed up on September 26 as part of a larger campaign. It continues to celebrate Jeep’s 75th anniversary, 1941-2016.

Head marketer Olivier Francois wrote, “This story speaks to the freedom of choice that we offer to consumers. Our ‘Free to Be’ message embraces two important core tenants of the brand: freedom and adventure, which any Jeep brand marketing campaign is intended to deliver. ‘What Unites Us Is Stronger Than What Divides Us’ is the human-centric message that ties the vehicles and our story together.”

To film the ads, created in partnership with mcgarybowen, Jeep took a camera crew with drones and 360° cameras to the Rubicon Trail. One nearly two-minute video provides an inside look at trek; “a second, 360° video lets fans control their view to explore in detail just how intense — and how beautiful — capability can be.”

The company invites owners to share their own #MyJeepStory on

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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