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Our biggest ’17 hit?

by David Zatz on

Allpar posted a good deal of news about the 2017 model-year updates — leading to the question, which news excited readers the most?

2017 Grand Cherokee Trailhawk

Based solely on click-throughs from headline to story, the biggest news was the Jeep Grand Cherokee’s updates, which were probably also the most extensive — at least, on the surface. The SRT was restyled outside and, to a lesser degree, inside; other models had some interior materials and package changes.

The #2 story, oddly, was the stamping increase for Wrangler, which really shouldn’t have gotten much attention, but did. And then there was the Ram 1500 Night Package, close behind.

It’s possible that our numbers were affected by the appearance of the 2017 roundup before we started posting news. Perhaps it is not coincidental that two models we added late — the Grand Cherokee and Ram 1500 Night — both were viewed by more people than changes that were in the roundup — 2017 Challenger and Charger changes, Wrangler LED headlights, Renegade standard equipment, and the thousand-pound capacity boost for Ram chassis cabs.

A similar pattern appeared on Facebook, except that the Ram 1500 Night got literally three times as many views and twice as many likes as the Grand Cherokee story. Since Facebook algorithms are fairly unpredictable, it’s hard to interpret this.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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