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Pacifica: prices vs incentives

by David Zatz on

Yesterday, the Windsor Star covered incentives and pricing on the Chrysler Pacifica minivan, which has replaced the Town & Country and is likely to be the replacement for the Caravan as well.

The newspaper, printed in the minivans’ home-town, quoted a Kelley’s Blue Book analyst as saying that incentives were around $3,000 per van at this point, higher than Toyota and Honda, but lower than the Town & Country’s $4,300 from last year. The average sale price of the new minivan is 10% higher than the old one.

A new Chrysler Pacifica comes off Windsor Assembly Line

The U.S. minivan market has fallen to about half its 2001-06 level, but remains strong enough for three or four players, with around half a million sales per year. Chrysler dominated in the early years of minivan sales, and is still, by far, the largest player (including Dodge).

TrueCar currently shows the Odyssey as selling for an average of $35,753, with a retail price of $39,100. The Toyota Sienna is lower, at $34,028 paid on a sticker of $36,020.  They do not have average figures for the Pacifica yet, but expect discounting of $3,150 from the list price.

Over at KBB, the base Sienna has a list price of $29,790 with a “fair price” (based on past sales) of $27,207. The Honda has a list of $30,450 with a “fair price” of $26,869, and the Chrysler has a list of $29,590 with a “fair price” of $28,051. (The system has not yet been tuned by a large number of purchases, though.)

Honda’s official incentives are minimal — 0.9% financing (except recent college graduates and military discounts). Toyota has $1,000 cash back, and zero-interest financing.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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