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Ram goes to Europe

by David Zatz on

Ram will have its first-ever display at the IAA Commercial Vehicles Exhibition, a trade fair for commercial vehicles and logistics.  The September 21-29 event in Germany marks Ram’s first-ever official presence at a show outside of North America, and is, according to FCA, a harbinger of a greater international presence — as predicted by Allpar. In the past, Ram trucks have been shown in Europe, by importers.

Ram will feature a Hemi-powered Ram 1500 Quad Cab Sport, with an eight-speed automatic transmission and liquid petroleum gas (LPG) setup. LPG is popular in Europe, for increased economy and range, and allows the driver to switch between fuels. Mopar accessories chosen as “commercial-appropriate” include black side steps and a black heavy-duty toolbox; the truck will also have a European-type tow hook and a black under rail box bedliner.

Ram International chief Bob Hegbloom said, “We are using this important show to gather customer and media feedback, and to let them know that the Ram Truck brand is expanding to markets for commercial vehicles outside of North America. This is just the beginning; we’ll continue to unfold the Ram Truck brand plan on a regional basis.”

Rams are being distributed in Europe, the Middle East, and Africa by AK Leasing GmbH and Auto Export Corporation “for the moment.”

Photos are of Ram and Dodge pickups at European auto shows; they were displayed by importers, not FCA.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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