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Renegade pushed EU Jeep rise

by Bill Cawthon on

The Renegade was the key to double-digit growth for the Jeep brand in Europe in July and August, according to European automaker group ACEA.

The Renegade accounted for more than 62% of Jeeps registered during July and August. [Due to summer holidays the ACEA does not report July registrations separately.]


In year-to-date (YTD) numbers, nearly three of every four new Jeeps registered in Europe this year was a Renegade.

Jeep sales rose 13% in July, to 8,279, and soared 30% in August, typically a slow month in Europe, with 6,313.  Year to date numbers were 22% ahead of the first eight months of 2015.

Through the end of August, FCA led GM in European deliveries, and had the strongest growth of any of the major players.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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