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Deeper into Canada

by David Zatz on

FCA Canada released a corrected sales chart today, which brings up the question of “what can we learn?”

First, there is the primacy of Ram; the pickups, together, accounted for 70,865 sales year to date, greater than the totals for Dodge or Jeep as entire brands.  Pickup sales were down by 1%, while van sales were down by 4%. (All numbers in this text are year-to-date.) Still, vans — whether ProMaster or ProMaster City — are not  a major seller for FCA Canada … except minivans.

2016 Ram 1500 and Case CNH

Dodge has long been the biggest seller of minivans in Canada, by a massive margin. So far this year, they’ve sold 40,652 Caravans; the second best selling FCA vehicle, other than pickups, was the Jeep Cherokee, with just 24,457. That’s a big margin. The Pacifica and Town & Country combines yielded just 4,288 sales — far under 7,438 Town & Country sales last year.

Chrysler sales were down across the board, by 34%, with the Town & Country naturally being the largest drop followed by the 200 (37%). Dodge sales were mixed, with the Caravan and Durango doing well, but Journey and all cars except Challenger down. No Dodge or Chrysler sedan or coupe sold over the 200’s 5,693 cars; the brands’ cars have been hit hard this year.

cansales

Over at Jeep, the Cherokee was king last year and it remains so this year. Wrangler is again #2, with 15,421 sales so far this year — down 9%. The Grand Cherokee leaped up by 38% (Durango by 77%), to 11,864 sales. The Patriot, Compass, and Renegade — in order of sales — are all minor players.

Fiat just about disappeared from the face of the map, with all Fiats and Alfa Romeos sold in Canada combined coming in at about half the sales of the Jeep Compass. The 500 sold in triple digits, down 70%, while the 500L dropped 86%. The 500X could claim success with a 44% hike, but only 636 were sold in around ten months. Finally, Fiat 124 fans may be interested to know that 169 were sold.

Model Sept 2016 Jan-Sept 2016
FCA CANADA 19,639 219,658
Compass 149 3,409
Patriot 584 6762
Wrangler 1,476 15,421
Cherokee 2,357 24,457
Grand Cherokee 735 11,864
Renegade 299 3,157
JEEP 5,600 65,070
200 305 5,692
300 64 3,133
Town & Country 23 2,863
Pacifica 501 1,425
CHRYSLER 893 13,114
Dart 94 1,132
Avenger 0 0
Charger 159 3,023
Challenger 200 2,764
Viper 0 46
Journey 1,199 12,759
Caravan 3,942 40,652
Durango 395 5,133
DODGE 5,989 65,509
Ram Pickup 6,655 70,865
Cargo Van 0 0
ProMaster Van 144 1,875
ProMaster City 188 1,348
RAM 6,987 74,088
Alfa 4C 1 71
Fiat 500 60 765
500L 8 236
500X 38 636
Spider 63 169
Fiat+Alfa 170 1,877

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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