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Ram jumped as Jeep stumbled

by Bill Cawthon on

Jeep sales fell 3% last month, along with every FCA US brand except Ram. FCA US sales fell by 1% overall, despite a 23% increase in incentive spending that took FCA’s average to $4,302, the highest of the major automakers.

chrysler-chart-0916

The domestic brands only fell by 0.3%, but Fiat brands plunged by 30%.  Car sales dropped by a full quarter (25%), while minivan deliveries fell by 6%. Crossover and SUV sales declined by 3%, with only the Dodge Journey, Jeep Grand Cherokee. and Jeep Patriot beating their numbers from last September.

The bright spot was a 29% jump in Ram pickup sales; there was also a 17% gain in deliveries of the ProMaster van, and, ironically (given higher incentives), an estimated 4% increase in average transaction prices.

FCA is still king of the hill when it comes to crossover and SUV sales. and Jeep is still the best-selling crossover-SUV brand. The company’s domestic brands even gained market share, as the overall market fell by 0.7%.  Ford dropped by 8% and GM was essentially stable, with a 0.6% fall. Honda stayed within 100 sales of September 2015, and Toyota gained 1.5%.

Fleet sales accounted for 24% of FCA sales last month.

Despite the drop, 2016, as a whole, should still see more FCA US sales than 2015; year-to-date deliveries remain 4% ahead of 2015 year-to-date.

 U.S. Sales Sept 16 Sept 15 Change YTD 2016 YTD 2015 Change
Chrysler 200 3,185 9,944 -68% 48,959 138,536 -65%
Chrysler 300 5,459 6,606 -17% 44,040 39,810 11%
Chrysler Pacifica 9,172 0 NEW 35,572 0 NEW
Chrysler Town & Country 981 9,249 -89% 57,926 62,085 -7%
Chrysler 18,797 25,799 -27% 186,497 240,431 -22%
Dodge Avenger 2 38 -95% 44 1,257 -96%
Dodge Challenger 5,698 4,771 19% 51,141 52,228 -2%
Dodge Charger 10,056 7,466 35% 72,270 72,583 0%
Dodge Dart 2,597 7,096 -63% 37,267 68,320 -45%
Dodge Viper 38 50 -24% 447 521 -14%
Dodge Grand Caravan 8,179 9,941 -18% 102,732 65,383 57%
Dodge Durango 4,274 4,703 -9% 53,093 46,119 15%
Dodge Journey 12,091 11,442 6% 77,946 82,035 -5%
Dodge 42,935 45,507 -6% 394,940 388,446 2%
Jeep Cherokee 17,995 20,484 -12% 158,346 160,341 -1%
Jeep Compass 6,482 7,701 -16% 72,916 48,192 51%
Jeep Grand Cherokee 18,507 15,715 18% 153,926 141,679 9%
Jeep Patriot 12,316 9,280 33% 96,039 89,666 7%
Jeep Renegade 6,776 7,774 -13% 77,252 36,513 112%
Jeep Wrangler 14,255 17,486 -18% 148,627 157,255 -5%
Jeep 76,331 78,440 -3% 707,106 633,646 12%
Cargo Van 0 9 Disc. 21 2,146 Disc.
ProMaster City 856 920 -7% 12,649 5,369 136%
ProMaster Van 3,218 2,762 17% 26,544 19,225 38%
Pickup 47,792 37,004 29% 361,086 333,537 8%
Ram 51,866 40,695 27% 400,300 360,277 11%
Chrysler Brands 189,929 190,441 -0.3% 1,688,843 1,622,800 4%
Giulia 7 0 NEW 7 0 NEW
Romeo 4C 34 56 -39% 411 511 -20%
Alfa Romeo Brand 41 56 -27% 418 511 -18%
124 Spider 490 0 NEW 1,431 0 NEW
500 1,481 1,981 -25% 11,603 20,089 -42%
500L 103 332 -69% 2,801 6,754 -59%
500X 839 1,856 -55% 9,264 4,170 122%
Fiat 2,913 4,169 -30% 25,099 31,013 -19%
Fiat Brands 2,954 4,225 -30% 25,517 31,524 -19%
TOTAL 192,883 194,666 -1% 1,714,360 1,654,324 4%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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