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Jeep’s Euro surge

by Bill Cawthon on

After months of coming tantalizingly close, Jeep European registrations finally topped the 10,000 mark in September. Deliveries rose by 21%, hitting 10,386 sales, according to figures from ACEA, the European auto manufacturers’ trade group.


Jeep had its best sales month ever in the United Kingdom, where registrations have also soared 38% in the first three quarters of this year. France, Italy, and Spain all reported double-digit gains; Germany was the only major market to come up short.

As usual, the Renegade claimed the lion’s share of registrations — around three-quarters of the brand’s total. Combined with the 9,700 Fiat 500X sales, the siblings made up 19% of FCA’s regional sales last month.

Total FCA registrations increased 14% in September, well ahead of the industry total. All five brands were higher for September and year-to-date; Maserati reported the most growth, rising by 48% to 927 cars registered.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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