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Mopar pushes for authentic parts

by David Zatz on

Mopar has started a campaign to inform owners of their right to request authentic Mopar collision parts.  The “Right to Request” ad is on Mopar’s YouTube page and at www.mopar.com/collision.

Dealers and body shops are being sent guidebooks that show the superior fit, finish, performance, safety, and warranty coverage of OEM Mopar products.

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Ross McGinnis, Vice President of Parts Sales and Field Operations, said, “Owners have the right to ask for O.E. parts created by the same engineers who designed and built their vehicles in order to protect their vehicles and the people riding in them.”

Repair shops can be pressed to install generic, lower-quality aftermarket parts, though many body parts are integrated into the technology and safety systems. Allpar has known both customers and body shops to complain about the fit of aftermarket body parts.

Mopar was the first OEM to issue a position statement on the importance of using a scan tool for collision repairs, to see if the safety and security systems have trouble codes. There is also an Accident Assistant feature on the company’s mobile apps which guide owners to certified shops.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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