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What do you think of the “Chief” blue? (updated)

by David Zatz on

Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line.

2017 Jeep Wrangler in Chief Blue

The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1970s and 1990s; we have also  seen a 1920s Chrysler in a slightly more aquamarine, but still factory, tint.

Erik Latranyi said there would be a Chief Blue Wrangler with a white stripe and white hard top, not shown above. This would take some of the 2015 Jeep Chief concept’s appearance.

What are your thoughts? Is it time for lighter, more vibrant blues to return to the mainstream?

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