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What do you think of the “Chief” blue? (updated)

by David Zatz on

Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line.

2017 Jeep Wrangler in Chief Blue

The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1970s and 1990s; we have also  seen a 1920s Chrysler in a slightly more aquamarine, but still factory, tint.

Erik Latranyi said there would be a Chief Blue Wrangler with a white stripe and white hard top, not shown above. This would take some of the 2015 Jeep Chief concept’s appearance.

What are your thoughts? Is it time for lighter, more vibrant blues to return to the mainstream?

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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