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A new Jeep world record?

by Bill Cawthon on

Jeep will likely set a new global sales record this month, surpassing the 1.24 million sold in 2015.

Jeep chief Mike Manley reported that  2016 sales were 1.16 million at the end of October, so just 75,000 or so sales are needed in November to set a new annual record — a month ahead of schedule. If Jeep can repeat its 83,204 October sales in the U.S., Canada, and Europe, the new record will be set with room to spare.

Mike Manley

According to the European automobile manufacturers’ association, ACEA, Jeep posted another strong European month with 8,087 vehicles sold in October, an increase of more than 8% in a market that was down by 0.3%.

Year-to-date (YTD) Jeep registrations have risen by nearly 21%, to 88,384, one of the highest growth rates in Europe.  The Jeep Renegade was the main driver, with 74% of Jeep sales; around 6,000 new Renegades were sold last month. Overall, FCA rose by around 7%, to 75,108 sales last month, putting it around 4,600 units ahead of GM Europe and around 2,000 sales behind Ford.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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