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FCA gained from Ford, lost to GM

by David Zatz on

FCA continued to wrest market share from Ford last week, as the Blue Oval’s sales dropped by 12% from October 2015. Ford’s market share dropped down to 13.7% as both retail and fleet sales fell. FCA US’ market share dropped to 12.9%; year to date, it is 13.1%.


Ford did report a gain on pickups, with 42 more sales than in last October; GM pickup sales dropped, while Ram’s rose by 7%.

Muscle cars fell for all three, with the Mustang plummeting to nearly half its year-ago sales. Last month, Ram beat the Chevrolet Silverado, but this month, the Silverado came back with sales of 49,768. That’s down around 4% from October 2015 but it was enough to stop a second month of Ram being #2. (GM’s pickup sales below are Chevrolet plus GMC, including the Colorado.)

US Sales, October 2016 FCA US Ford General Motors
Muscle cars (e.g. Challenger) 4,127 5,414 6,277
Pickups (e.g. Ram 1500) 43,891 65,542 75,396
Grand Cherokee vs Explorer 17,867 16,106 n/a
Charger, Taurus, Impala 6,792 2,287 6,092
All Sales 176,609 187,692 258,626

The 300 easily beat the LaCrosse, incidentally.

Looking at the biggest imports, we see that Dodge is #1. There were 7,758 Pacifica sales and 529 Town & Country sales. Did Dodge win?

US Sales, October 2016 FCA US Toyota Honda
Pickups 43,891 9,533* 3,371
Total Sedans and Coupes 21,144 84,397 66,637
Total SUVs 86,172 53,926 64,226
Cherokee-RAV4-CRV 13,531 26,429 30,306
All Sales 176,609 101,898 126,161

* 15,875 Tacomas and 9,533 Tundras.

Looking at the auto world in general,

Know & Go screens
Employees created new FCA US app—first available to Ram TRX

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns

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