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Jeep Compass to be made in India

by David Zatz on

The Jeep Compass will be made in China, Brazil, Mexico, and India, where it is likely to immediately become the best selling Jeep.

Jeep already sells the Wrangler and Grand Cherokee (including SRT) in India, but at high prices that reflect the high costs of importation from the USA. The Compass, being made in India, will be the first real test of the strength of the Jeep brand, being sold at a sane price and in reasonable numbers.

FCA Jeep India

India is a special issue for Jeep, since former Willys-Jeep licensee Mahindra has long made inexpensive “seven slot grille” 4x4s. Good Compass sales would like presage a much larger future Jeep presence; being ignored by the market could result in the company rethinking its India strategy, perhaps attempting to use the Fiat, Ram, or even Dodge brands.

The Indian-made is likely to have the Fiat 2-liter diesel engines, which are popular in Indian Suzukis, with other equipment similar to US and Brazilian models. It will be made in a joint venture plant (with India titan Tata, owners of Jaguar Land Rover) in Maharashtra.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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