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Ram gambling on 90-sec NFL ad

by Bill Cawthon on

Ram’s 90-second TV ad — three times as long as a standard slot — will air on key football games on CBS and Fox, on Thanksgiving Day. Dubbed “Praise,” it honors Americans in a wide range of jobs, with the tagline “Praise the Work.”

ram-praise-web

Ram will also have a social media component, asking fans to share that for which they are thankful using the hashtag #RamGivesThanks.

Ram is also the official truck of the Macy’s Thanksgiving Day Parade, with over two dozen Ram trucks towing the floats; the parade will be televised at 9:00 am.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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