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Slashing Fiat prices

by David Zatz on

According to Automotive News, Fiat is planning to slash prices next year, with a starting price below $15,000.

The industry weekly, which is basing their claim on leaked files, noted that the destination fee of $995 would be added to these numbers.  The cheapest Fiat is the 500 Pop.

New Fiat 500

Given plunging sales, Fiat is cutting trim levels as well. The Fiat 500C convertible will be a $1,495 option, cutting the price of the 500C Abarth by $5,205 (to $21,490). That also allows the Fiat 124 to command a price premium.

The Easy, Sport, and Turbo are being dropped entirely; the top Lounge is moving from $20,395 to $18,395. The top end Abarth 500 is falling as well, from $22,575 to $19,995. The convertible line already had fewer trims, and only the Easy is leaving; the convertible Pop is dropping by nearly $4,000, and the Lounge by over $4,500.

Fiat-500L-HCBCP-Web

The 500L is going to three trims, losing Easy and Urbana; the price of the base Pop is going up by $10, but the Lounge is dropping by around $2,500.  The 500X is keeping roughly the same prices, but the Easy and Trekking+ are being dropped.

Dealers are going to be rewarded for Fiat sales by having them count towards their monthly sales goals and incentives for Chrysler, Jeep, Dodge, and Ram (combined), and the cost of standalone showrooms will be subsidized.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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