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Dodge’s Russia ad

by David Zatz on

Russia has been in the news quite a bit recently, after publishing huge amounts of “fake news” and hacking into American servers; yesterday, Republican Senator John McCain talked about the country’s cyber-attacks on the United States. With that timing in the background, Dodge’s new “Russia” TV ad may get some more attention.

The 30-second ad is designed to show off the 305-horsepower all wheel drive Dodge Challenger GT AWD, the first American muscle car to use every tire.  It is, however, “made in the USA” — filmed entirely in Alaska. To quote FCA,

 “Russia” plays off the fact that there is a part of Alaska where you can almost see Russia. … Dodge Challenger GT flexes its performance car muscle as it cuts through a breathtaking landscape of snow- and ice-covered roads and curving mountainous terrain. … the Kevin Yon voiceover says, “There’s a place in America where you can almost see Russia … which means there’s a place in Russia where you can definitely hear America.”

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