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Eurojeeps gained again

by David Zatz on

Jeep has continued its Renegade-driven sales success in Europe, with EU+EFTA sales of 8,341 in November (according to the ACEA). That’s an 11% gain for the month, 20% for the year-to-date; market share, year-to-date, increased ever so slightly, from 0.6% to 0.7%.

Jeep is the second best selling FCA brand in Europe, with sales of 96,719 so far this year (Fiat moved 691,861 cars). That’s better than Lancia/Chrysler (62,754), Alfa Romeo (62,754), and Maserati.  FCA did well, overall, though; year to date, sales of Fiat brand went up by 14%, Lancia/Chrysler by 10%, and Alfa Romeo by 14%.

The monster of Europe remains Volkswagen Group, with a stunning 25% market share. Sales for VW were up by 3% year to date, thanks entirely to gains at Audi, Skoda, Seat, Porsche, and its various high-end “non-Volkswageny” brands. Still, FCA had the biggest sales gain of any of the majors; to do better, you have to look way down on the chart to Jaguar Land Rover and Honda (#14 and #16 of 17 named companies).

FCA remains the #7 seller in Europe. The Jeep Compass, which is due to arrive early in 2017, should boost Jeep sales further. While the current Compass was a decent seller by Eurojeep standards, the new one is likely to follow the Renegade in dramatically expanding the franchise.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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