StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

FCA #6 in ads

by David Zatz on

FCA was the world’s seventh largest automaker, selling 4.7 million cars last year, but it was #6 in ad spending. FCA spent $3.9 billion on advertising, worldwide.

Toyota, the world’s #1 with over ten million sales, was the fifth largest automaker-spender, according to Advertising Age, laying out $4.1 billion to spread the word.  The biggest auto-spender of all was VAG, the combination of Volkswagen, Audi, and other brands, laying out $6.6 billion.

GM, the former “world’s largest” and the current #2 in both sales and ad spending, spent $5.1 billion, far less than #3 Volkswagen. In doing so, they barely edged out Mercedes maker Daimler AG, when spent $5 billion (Daimler is the 14th largest automaker, selling 1.8 million cars last year — behind China’s SAIC, Germany’s BMW, and France’s PSA and Renault.)

ram year of the farmer

The next company was Ford, spending $4.3 billion (Ford is the fifth largest automaker in the world, having been surpassed by Volkswagen and Hyundai; Hyundai, incidentally, did not make the “top advertisers” list.)

If you think you’ve been seeing a lot of car ads, you’re right; companies in automotive out-spent all other sectors.


Hellcat Challenger quarter mile world record drops to 7.66
A604 Ultradrive 41TE
Four-speed “UltraDrive” to finally leave
Hey Charger! cover
Chrysler historian Gary Bridger

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.