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Ram on “full crosshairs”

by David Zatz on

Truck buyers have spoken, and one of the things they said was, “We’re more into the crosshairs than Dodge owners are.”

Crosshair grilles have been used on numerous Dodge and Ram trucks for decades, though they haven’t been universal or particularly noticeable in some years. They were accentuated in most of the current Ram series, but left out of specialty series such as the Rebel.

2019 Ram 1500 rendering

DarkSky’s rendering shows how the crosshairs and “big RAM” lettering could be combined on the 2019 Ram 1500 

Allpar sources claim that, since the company wants Dodge and Ram to have different styling, and Dodge’s post-Viper flagship — the Challenger — is already free of the crosshair, Dodge will find a new styling niche and Ram will claim the crosshair, most clearly on the 2019 Ram 1500.  The two brands grew up together — Ram started out as a Dodge model, and was named after Dodge’s hood ornaments.

Dodge Ram hood ornament

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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