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Sales races for 2016

by David Zatz on

As 2016 draws to a close, we can wonder how the year will end up. There are a bunch of sales races coming to a head.

First, let’s look at minivans, where Chrysler Corporation used to dominate with all three best sellers. Today, the Caravan stands at 120,991, — making it, oddly, the most popular car of the  “muscle division.”  That‘s better than Toyota’s 116,622 and Honda’s 110,435 minivans. It‘s also better than the Town & Country and Pacifica combined.

The old minivan stands at 58,805 sales, and the new one is at 52,083. Will Pacifica rush from behind to beat Town & Country? (We think so.)

If you’re rooting for the muscle part of Dodge, the Charger and Challenger, combined, had 147,376 sales. The Challenger is largely a downsized, two-door Charger, so it’s a fair deal. Speaking of which, both rear-drive cars are now in a race to beat their 2015 numbers.

The Compass-Patriot-Renegade sales race is likely to end as it is now — Patriot #1, Renegade #2, and Compass #3. The last laugh is on the Patriot, which has, likely, already stopped production, but it seems likely that the new Compass will soon push the Renegade aside. Well, maybe the last laugh sits with the Honda CR-V crossover, at 407,912 sales. The Compass, Patriot, and Renegade are, at least, beating the Toyota RAV-4’s 233,804 sales — the three crossovers hit 294,785 sales through the end of November.

The current order of sales in FCA US similar to last year, except that Dodge’s Dart losses and Ram’s better sales have caused them to switch places:

  1. Jeep (six models), 843,217
  2. Ram (number of models up for debate), 492,254
  3. Dodge (seven models), 470,529
  4. Chrysler (three models), 215,196
  5. Fiat (four models), 30,136
  6. Maserati (three models), 9,529
  7. Alfa Romeo (two models), 464

The 2016 full-year results should be interesting — including the retail vs fleet numbers, as we see whether FCA falls back on the old “dump it into the fleets” behavior or keeps sales at a natural balance.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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