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Charger edged out of #1 spot

by David Zatz on

The Dodge Charger was edged out of its #1 sales spot in the big-car class by the Chevrolet Impala.

For 2016, the Impala was the top selling large car, with 97,006 US sales; it was followed closely by the Charger, with 95,437. The next “non-premium” brand was, depending on how you see Chrysler, either the 300 with 53,241 sales, or the Toyota Avalon with 48,080.  The Ford Taurus came in at 44,098. (Automotive News had the Nissan Maxima as the #1 non-premium large car, with 62,670 sales — a 55% increase over 2015.)

It was a good year for the Charger, despite the defection of many police fleets to SUVs, though 2015 was even better (by around 1,200 cars). The 300 also had a good year, edging out its 2015 performance by around 215 sales.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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