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Dylan again for Ram ad

by David Zatz on

Ram is highlighting its title as “America’s longest-lasting pickups in two new ads, which launched this weekend. More ads with similar themes will follow.

The ads are set to a custom recording and arrangement of Bob Dylan’s “Forever Young,” performed by Anderson East. They center on Ram owners, “from families to farmers to first responders.”

In “Skate,” Ram trucks clear the way for a town to come together to go ice skating on a lake. “Forever Young” looks at values and how Ram enables them.

The “Long Live” Ram campaign includes online advertising as well, with plans for “future lifestyle marketing extensions.” It was created with ad agency Doner.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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