StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Dylan again for Ram ad

by David Zatz on

Ram is highlighting its title as “America’s longest-lasting pickups in two new ads, which launched this weekend. More ads with similar themes will follow.

The ads are set to a custom recording and arrangement of Bob Dylan’s “Forever Young,” performed by Anderson East. They center on Ram owners, “from families to farmers to first responders.”

In “Skate,” Ram trucks clear the way for a town to come together to go ice skating on a lake. “Forever Young” looks at values and how Ram enables them.

The “Long Live” Ram campaign includes online advertising as well, with plans for “future lifestyle marketing extensions.” It was created with ad agency Doner.

Dodge Charger GT AWD
FCA announces UAW deal while Dodge launches Charger GT AWD
durango pursuit
Is the Charger still the best police car, and how’s the Durango?

Hellcat Challenger quarter mile world record drops to 7.66

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.