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Eurojeep ticked up in ’16

by David Zatz on

Jeep sales in the European Union and EFTA countries reached 104,978 — a hefty rise from 2015’s 88,226 sales. That nabbed Jeep a 0.7% market share, up from 0.6% last year.

jeep europe sales

In 2008, Chrysler Group as a whole registered just 93,132 sales in Europe. Jeep’s high from 1995 to 2006 was 37,495 — an anomalous high. Based on past reports, though, around half of Jeep’s sales were likely Renegades — built in Italy and loosely based on a Fiat design. The new Compass, which is closely related to the Renegade, should result in more gains during 2017.

FCA as a whole gained a half-point in market share, moving from 6.1% to 6.6% — within a few thousand sales of General Motors (Opel). Fiat, as usual, was the group leader, with over 746,000 sales, up by 13.6%.

renegade desert hawk

Lancia/Chrysler gained by 9%, reaching 67,225 sales. Alfa Romeo went up by 16.5%, with 66,172, but with the new Giulia and Stelvio being widely available in 2017, it should shoot past Lancia.

Finally, Maserati and Dodge brought in another 8,211 sales, up by 27% from 2015.

Volkswagen remains dominant in Europe, registering a 3% gain for the year, and pulling in 24% of sales (down by 0.7 points in market share). Renault is a distant #2 with 10.1% market share; PSA was #3, folllowed by Ford, BMW, GM/Opel, and then FCA.  Asian companies remain small potatoes, with a total 21.1% market share across eleven companies — including Volvo.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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