StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

FCA kept incentives down

by David Zatz on

FCA’s average incentives per vehicle in December were high, but not as high as some competitors.

While GM spent $4,611 per car sold, and Volkswagen Group (including Audi and Porsche) spent $4,392, FCA spent $4,291 per car. That’s not quite as good as Ford’s $4,190, but it put FCA out of the unwanted “#1 discounter” position — indeed, they were at #5 (BMW and Mercedes were also heavier with incentives).

FCA raised incentive spending from November by just 0.5%, while GM’s high incentives were actually lower by 3.6%, according to Automotive News (quoting ALG).

The entire industry raised incentives over December 2015, as car buyers started to flee and numbers started to fall. Of the majors, Ford had the highest increase from 2015 — 34% (Subaru dwarfed all others with a 103% rise, to $1,162 per car). FCA’s increase was 22%, while the industry average increase was 20%.

GM, Ford, and FCA all announced production cuts in December.


Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns
2021 Ram 1500 Rebel navigation screen
What’s new for ’21? The big list of changes

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.