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From #1 to #2 in Canada

by David Zatz on

FCA lost its first-place status in Canada to Ford this year, with market share falling from 15.3% to 14.3%.

Ford had a gangbuster 2016 in Canada, with a 9% gain over 2015, while FCA sales fell by 4%. General Motors also gained, by 1.5%, not enough to catch up to FCA.  It was a record year for Canadian and American sales alike.

Ford had 304,618 Canadian sales, well over FCA’s 278,729 and GM’s 267,341.  The three, together, had roughly a 44% market share — less than half the total.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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