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Mopar starts celebrating 80 years

by David Zatz on

Back in 1937, Chrysler parts group chief Nelson Farley put together a group to help market parts. They shoved together Motor and Parts, put it on the label of an antifreeze can, and a legend was born.

Mopar 80th

It took very little time for the company to start selling a wide range of fluids, parts, and accessories under the Mopar name and a flashy new seal; but the current “Omega M” didn’t show up until 1964, after Mopar had acted as a “direct connection” between the factory and racers, with Max Wedge package cars and performance parts.

The work of employee racers, engineers, and independent drivers came together through the 1960s, and the name “Mopar” started to be applied to all the company’s muscle cars and performance parts. Eventually, many just referred to anything out of Chrysler as “a Mopar.”

Today, the actual Mopar division spans the world, with a new facility in China and two more American distribution centers about to open; and a series of innovations to help in auto service and maintenance.

Mopar’s celebrations kick off with the Detroit Auto Show, and will include special vehicles, anniversary-themed offers, merchandise, events, and celebrations. The Mopar people also released, fresh from the archive, a nicely retouched illustrated tour through their history — which we’ve put together with our own material for the 80th anniversary Mopar illustrated story.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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