StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Ram still has room to grow

by David Zatz on

There is still room for Ram to grow in the US full size pickup market — though with GM and Ford adding wider-range automatics and diesels, it might be an uphill battle.

Ram, and Dodge before it, has long been the #3 pickup maker. With GM and Ford slapping on ever-increasing incentives and (in Ford’s case) laying out huge sums on aluminum bodies, it’s actually been an achievement for Ram to stay where it is — especially since it’s capacity-constrained. That will be addressed when trucks are moved from the old Warren plant down to Sterling Heights.

As usual, Ford led in pickup and chassis-cab sales, with the F-series, a single name for a huge variety of trucks; their sales were a stunning 820,799. GM, with its Silverado series and higher-end GMC Sierra, ended up a similarly impressive 796,556. Ram pickup and chassis-cab sales stood at 489,418 for 2016, up by 9% over 2015.

We don’t know what Ram has in store for the future, but suspect they will be trying to export pickups around the world. Regardless, Ram people seem optimistic, so they may well have some tricks up their sleeves.

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns
2021 Ram 1500 Rebel navigation screen
What’s new for ’21? The big list of changes

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.