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Ram still has room to grow

by David Zatz on

There is still room for Ram to grow in the US full size pickup market — though with GM and Ford adding wider-range automatics and diesels, it might be an uphill battle.

Ram, and Dodge before it, has long been the #3 pickup maker. With GM and Ford slapping on ever-increasing incentives and (in Ford’s case) laying out huge sums on aluminum bodies, it’s actually been an achievement for Ram to stay where it is — especially since it’s capacity-constrained. That will be addressed when trucks are moved from the old Warren plant down to Sterling Heights.

As usual, Ford led in pickup and chassis-cab sales, with the F-series, a single name for a huge variety of trucks; their sales were a stunning 820,799. GM, with its Silverado series and higher-end GMC Sierra, ended up a similarly impressive 796,556. Ram pickup and chassis-cab sales stood at 489,418 for 2016, up by 9% over 2015.

We don’t know what Ram has in store for the future, but suspect they will be trying to export pickups around the world. Regardless, Ram people seem optimistic, so they may well have some tricks up their sleeves.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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