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Revolux fixes lighting issues, cuts power bills

by David Zatz on

Cars don’t always look good at night — when you can see them at all. New technologies are making it easier, though, to light up dealer lots without using more power — and to make them the light quality better, as well. Hence, the “FCA Bright” program, which the company says can cut total dealership power costs in half, while making the lots brighter.

LEDs dealership

FCA US tested the new lighting at a California dealership, and is now rolling it out to all 2,600 dealerships in the U.S.  The company is partnering with Revolux LED Solutions and GE Lighting.

Revolux, which has already done 40 FCA US dealerships, said dealers could cut down their fixtures by up to 25%, improve distribution, raise productivity in service and parts, and “showcase inventory in true colors.”  Good LEDs have a far better color-rendering index (CRI) than most outdoor solutions and most conventional fluorescents.

well-lit LED dealership

Carlos Hidalgo, principal of the pilot dealership in San Leandro, said, “When customers come up and ask, ‘Wow, what have you done to the facility?’, then you know you’ve done something right.”

FCA US dealers interested in the LED lighting upgrade should contact Revolux in Houston at 1-800-FCA-BRIGHT.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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