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SM: Dart, 200, sedans are out (updated)

by David Zatz on

Today, a reporter asked Sergio Marchionne if FCA US’ lineup was going to be too truck-heavy in the future, with the 200 and Dart  plants moving to pickups, crossovers, and SUVs.

Mr. Marchionne said it was unlikely that the trend from sedans to crossovers would end, and that pricing was unfavorable for sedans — it’s hard to make a profit on them. “It is better to stay out of the markets and not get killed, then to go in and play and come home every day with a runny nose.”

He added that the problem with the Dart and 200 was finances:  “Both the Chrysler 200 and the Dodge Dart, as great products as they were, were the least financially rewarding enterprises that we’ve carried out inside FCA in the last eight years. I don’t know one investment decision that was as bad as these two were. With all the effort that went into the development of these vehicles, with all the technology that went into these cars, it was a tough slog.”

As for subcontracting the cars to a foreign company, as he had proposed last year: that will have to wait for a clear trade policy from the incoming administration.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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