StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Why the 200 was dropped

by David Zatz on

When the Chrysler 200 and Dodge Dart ceased production, some wondered why — since FCA could easily produce them on the Jeep Cherokee line.

2016 Chrysler 200C Alloy

Perhaps it’s because nobody expected any return on spending hundreds of millions to bring the tooling down to Toledo, then to Belvidere.  Autodata information published by Automotive News suggests it would have been hard for Chrysler to see a return.

The Chrysler 200 had an average discount of $3,767 in 2016, but its competitors have gotten even bigger discounts — which seem to be growing.

The Passat leads the way with over $5,000 plunked down on the hood in 2016, followed by the Nissan Altima at $4,360. The Malibu, Fusion, and Optima all had over $4,000 “on the hood” for the year — with the Optima passing $5,000 in December (and Altima not far behind).

Even the mainstays of American midsize cars, the Camry and Accord, had hefty discounts — over $3,700 on the Camry and around $2,670 on the Accord. In December, those numbers were both much higher.

With less name recognition and a lower quality reputation, the 200, while arguably a better car to drive, would have had a harsh ride, and investing in its production would only have raised its costs at a time when prices had to be cut.

Know & Go screens
Employees created new FCA US app—first available to Ram TRX

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.