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Alfa gaining traction?

by Michael Volkmann on

On the heels of a successful ad blitz during the Super Bowl, Alfa Romeo is poised for growth in fresh markets.  Giulias are now available at “Studios” in most US metro areas, and inventory is growing.

First Alfa Romeo Giulia

Starting at $37,995, the Giulia is a more powerful and better-equipped alternative to the BMW 3 series in the US. What’s more, as the brand gears up for US sale, another important market is also in the works: China.  Giulia production for China began this week at the Cassino Assembly Plant in Italy.

As in the US, Giulias in China will have gasoline engines and automatics only. Entry-level cars will have the 2.0 GME  with 200 horsepower, in base and “Super” trim.  The 280 HP version of the GME, similar to its US counterpart, will be optional on the Super and standard in the Veloce; it boasts 306 lb-ft of torque. At the top is the familiar 2.9 twin-turbo V6 Quadrifoglio.

At Edmunds, post-Super Bowl 51, Giulia traffic shot up by 802% (not quite as good as the Lexus LC500’s 1710% or Kia Niro’s 869%). The results were even better at cars-dot-com (11 times for Alfa Romeo, 73 times for Giulia), Auto Trader (26 times), and KBB (50 times). 

Michael Volkmann, a mechanical engineer in the steel industry, autocrossed and road-raced Neons. Michael has drag raced his 1971 Duster 340, 2009 Challenger R/T, and Neons, of which he’s owned seven — one SRT4, three ACRs, and three Sport Coupes.

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