StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Sales came at a cost

by David Zatz on

Industry-wide, February’s US sales came at a steep cost in incentives — an average of over $3,400 per car, up 14% from last February.

GM led the pack, paying around $4,550 per car, but BMW and Daimler weren’t far behind, at over $4,400, according to ALG. For GM, that was a 13% hike over February 2016.

FCA and Ford were the next biggest spenders, at $4,187 and $4,096, respectively. That’s a 24% jump for Ford, and a 7% hike for FCA.  But even the imports were laying down cash on the hood: Nissan pumped up incentives to nearly $4,000, and both Toyota and formerly-incentive-resistant Honda went to over $2,100 per car. Volkswagen/Audi continued to buy customers at over $3,400 per sale.

While customers paid more, overall, for their cars this month, incentives increased at an even higher rate, accounting for over 10% the cost of each car or truck sold.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

Here’s what the 2018 Wrangler JL will cost

Aussies go for Mopar squads
2017 Jeep Compass
Compass’ loose nuts

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.