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VW, because GM wasn’t enough

by David Zatz on

Sergio Marchionne has once again made industry headlines, first by saying that a tie-up with GM was still possible, and, again, for saying that Volkswagen might be knocking on FCA’s door.

Automotive News Europe quoted Mr. Marchionne as saying that “VW may show up and have a chat,” because PSA and Opel together could challenge Volkswagen’s dominance in Europe. The FCA CEO continued on his past theme of the inevitability of auto industry consolidation.

The former Fiat brings little to the table that Volkswagen does not already have, other than Italian and Brazilian sales, but the former Chrysler would flesh out Volkswagen’s SUV and pickup lines and  provide North American access. Maserati is a valuable and unique brand, while Alfa Romeo may or may not become one.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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