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EuroJeep sales hike, share drop

by Bill Cawthon on

European Jeep registrations rose by over 2% for the first quarter of 2017, with deliveries in March shooting up by 8.5%, according to numbers released this morning by the European Automobile Manufacturers Association (ACEA).

11,624 new Jeeps were registered in March, bringing the first quarter (January-March) total to 27,111. The major player, as it has been almost since it was introduced, was the Renegade, which is only now finding its legs in the USA.

March was the best month for Jeep so far in 2017. Registrations fell 6% in January, and rose slightly more than 1% in February.

Total registrations across all makers rose by 11% in March, so Jeep’s market share fell slightly. Still, Fiat Chrysler Automobiles registrations were up by more than 18%, making them one of the hottest automakers in the market. Thanks to the Giulia and new Stelvio, Alfa Romeo registrations soared 48%; and the Levante boosted Maserati by 84%. Even Lancia beat the industry, with deliveries up 15% in March.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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