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Ram Delmonico and new tailgates

by David Zatz on

Ram continues its process of tailoring trucks to people with a few updates, to be announced today in Houston, Texas. These include changes to the Limited, and a new no-charge color on the Ram Rebel — Delmonico Red, a deep red sold on any Rebel, whether two-tone (with black lower panels) or monotone, including the Rebel Black package.

2017 Ram Rebel Delmonico

Delmonico’s, which presumably is the source for the name, was a pioneering restaurant in New York from 1827 to 1923, known in later years for its steaks; the name is still used for steakhouses (it’s in the public domain).  The Rebel Delmonico Red starts at $45,095, plus destination; orders are open now, with deliveries starting in May.

ram tailgate 2017

In addition, the Ram 1500, 2500, and 3500 Limited will get optional monochromatic accents, and an optional body-colored tailgate with huge “R A M” lettering (buyers can also choose the current tailgate, with bright chrome lettering).  The monochromatic tailgates are available in silver, white, black, Delmonico Red, two shades of gray, pearl white, and blue. The Ram 1500 Limited with a monochrome appearance package starts at $53,265 plus destination.

The body-colored tailgate letters and running boards are available for ordering now, at $195 each, when ordered separately.

Finally, the Limited and “select” Ram 1500 Night trucks will add body-colored running boards “to amplify the design effect.” The Night edition (silver, white, black, and gray) start at $38,885.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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