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Compass on TV, at dealers

by David Zatz on

As a new ad campaign is being launched, the new 2017 Jeep Compass is reaching dealers, where it will be sold alongside the old 2017 Jeep Compass until stock runs dry.

2017 Jeep Compass

Fiat Chrysler (FCA)’s chief marketing officer Olivier Francois wrote that a new “Recalculating” campaign was being run on television, in print, and in various other forms; it describes people “navigating through the many twists and turns of life,” proclaiming “Whatever the destination, with the right compass as a guide, there are a million beautiful ever-changing ways to get us there.”

2017 jeep compass leg room

The Compass has two engines, Fiat’s 160-hp 1.4 turbo and Chrysler’s 180-horsepower 2.4, coupled to a manual transmission, six speed automatic, or nine speed automatic. Highway mileage is the highest for any compact AWD vehicle, at 31 mpg; the car starts at $20,995.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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