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Ram’s new logo?

by David Zatz on

Inside the Ram Rebel TRX offroad concept truck was an unsung, unstated change — a new logo on the steering wheel. It’s still a Ram, but it’s sharper, a little more stylized, and more forceful in its look.


RedRiderBob also spotted it, in harsh relief, in an image of a prototype next-generation Ram grille.

Dodge and now Ram have changed the logo numerous times since it was launched around 1929, with 1940s and 1990s versions being heavily stylized.  The new design throws the symbol into harsh relief, emphasizing the outline with sharp bevels.

Above, an adaptation of the original 1929 sculpture as a hood ornament. Below, a modern Ram badge.

ram logo

Allpar has traced the lineage of Dodge and Ram logos and hood ornaments.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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