StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Ram’s new logo?

by David Zatz on

Inside the Ram Rebel TRX offroad concept truck was an unsung, unstated change — a new logo on the steering wheel. It’s still a Ram, but it’s sharper, a little more stylized, and more forceful in its look.


RedRiderBob also spotted it, in harsh relief, in an image of a prototype next-generation Ram grille.

Dodge and now Ram have changed the logo numerous times since it was launched around 1929, with 1940s and 1990s versions being heavily stylized.  The new design throws the symbol into harsh relief, emphasizing the outline with sharp bevels.

Above, an adaptation of the original 1929 sculpture as a hood ornament. Below, a modern Ram badge.

ram logo

Allpar has traced the lineage of Dodge and Ram logos and hood ornaments.

Know & Go screens
Employees created new FCA US app—first available to Ram TRX

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.