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Good times in Canada, Mexico

by David Zatz on

In a down month for US sales, FCA Canada reported its best month ever (“in the Company’s 92-year history,” which includes Chrysler Corp, DaimlerChrysler, and FCA, but not Maxwell).

Led by Ram, FCA Canada reported 33,186 vehicles sold; the Ram pickups/chassis cabs and Jeep Grand Cherokee had record sales. Sales were 5% higher than in May 2016, on an 11% gain in fleet sales. Retail sales were up 1% from last year, to 20,192.

The gains were impressive, considering that Jeep sales dropped by 31%; every Jeep but the Grand Cherokee (up 22%) and Compass (up 39%) recorded double-digit drops, from 35% to 66%. Chrysler sales dropped by 25% with the 200’s shortfall outweighing minivan gains. Over at Dodge, where sales fell by 9%, the Charger and Durango were the only mainstream gains — but Charger tripled its May 2016 sales. The Challenger, Journey, and mainstay Caravan all fell. Ram made up for all these losses, with a nearly 6,000 truck gain.

Canadians also bought 68 Alfa Romeos, mainly Giulias, and 370 Fiats, mainly the 500X (unlike the US, where the 500 is the clear leader).  Year to date, FCA Canada is slightly off 2016 through the end of May — a shortfall of around 500 sales.

FCA México sales climbed by 5%, hitting 7,605. With the arrival of the Renegade, Jeep sales grew by 17%. More than half of Dodge’s sales are the rebadged-Mitsubishi Attitude; Dodge also sells rebadged Fiats as the Neon and Vision.  Ram sales were heavily influenced by the rebadged-Fiat Ram 700.

Sales Gain/Loss
Chrysler 91 n/a
Dodge 2,525 4%
Jeep 1,129 17%
Ram 1,778 1%
Alfa Romeo 25 n/a
Fiat 1,047 52%
Mitsubishi 1,010 n/a
Rebadged
Attitude (Mitsu) 1,355
Neon (Fiat) 474
Ram 700 (Fiat) 717

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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