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Chrysler rescuing Sesame Street

by David Zatz on

Congress is set to drop funding for the long-standing educational children’s show Sesame Street — but Chrysler is taking their place, by sponsoring the half-century-old show and using its “Muppet” characters in promotional videos.

sesame street

Tim Kuniskis wrote, “As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach.” The Sesame Street partnership will show off the Chrysler Pacifica’s “unprecedented 115 safety, security and technology innovations.”

Steve Youngwood, Chief Operating Officer of Sesame Workshop, wrote, “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”

Chrysler will both sponsor the PBS show and use Sesame characters in ten co-branded videos for parents which launched today.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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