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Hottest Demon colors and options

by Patrick Rall on

We don’t know just how many 2018 Dodge Challenger SRT Demons have been ordered since the company official began taking order on June 21, but we do know which options and which exterior colors are the most and least popular during the first eight days of orders of the world’s quickest production car.

2018 Dodge Demon take rates

A source who has asked to remain anonymous has provided us with a dealership file showing take rates for options and colors during the first batch of 2018 Dodge Challenger SRT Demon orders.

We do not know how many Demons have been ordered in the past two weeks, but we know that there are allocations remaining around the country. Unfortunately, it seems that most open allocations come with a big dealership markup, but if you are willing to pay a premium price and wait until sometime during 2018 to receive your Demon, you can still order one (after some hunting around the country).

These are rounded numbers, so when added up, some take rates add up to more than 100%. With that in mind, understand that these numbers are provided simply to give everyone an idea of which options and colors are proving to be the most and least popular.

Demon Option Take Rates

During the first eight days of 2018 Dodge Challenger SRT Demon orders, the leather interior package and the trunk carpeting package were the most popular options, with 92% of all buyers selecting each of them.

83% of Demon buyers have ordered the front passenger seat and the rear seat, while just 18% have opted for only the passenger seat. This is one of those places where the math doesn’t work, due to rounding; the exact numbers are likely close to 82.5% and 17.5%, unless there was an error at FCA, which seems likely given the other option…

2018 Dodge Demon

Just 0.5% of Demon buyers opted for only the driver’s seat. If that ratio continues through all 3,300 cars, there will be about 17 Demons which did not come with a passenger seat or rear seat.

25% of 2018 Dodge Demon buyers have opted for the black exterior graphics package, while 18% opted for just the satin black hood.

Amazingly, 18% of buyers have ordered what I affectionately refer to as the “golden sunroof.” The sunroof option for the 2018 Dodge Challenger SRT Demon is priced at $4,995 to deter people from buying it; so far, Dodge is on pace to sell around 594 Demons with the sunroof, regardless.

Paint Color Take Rates

The most popular color is a bit of a surprise. I was sure that some form of red would be chosen; after all, most Demons are portrayed in red (including both of the Demon debut cars in New York City). However, during the first batch of orders, Pitch Black was the most popular choice, with a 20% take rate.

2018 Dodge Demon in popular red color

TorRed (the color of the NYC debut cars) is second with 17%; and Redline Red Tri-Coat was third, with 9%.

Go ManGo and Destroyer Grey each accounted for 8%, Plum Crazy and White Knuckle each grabbed 6% of the mix, Octane Red and Yellow Jacket came in with 5%, F8 Green and B5 Blue were next with 4%, Billet Silver accounted for 3%, and Indigo Blue and Granite came in with 2%. Maximum Steel is the least popular car thus far, with just 1% of the total orders coming in that metallic dark grey.

When broken down by color groups, reds are the most popular, with TorRed, Redline Red, and Octane Red combining for a total of 31%. 20% — one in five — are black, and 14% are gray or silver. See the Demon in all its colors.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.

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