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FCA’s Strategic Vision TQI numbers

by David Zatz on

Strategic Vision has released their 23rd annual report, which defines “Total Quality” as including problems, the impact of problems, and drivers’ “analytical and emotional evaluations of quality.”

There are 28 categories, and FCA US products won four of them — entry SUV (Jeep Wrangler), mid-size SUV (Dodge Durango), minivan (Chrysler Pacifica), and full-size car (Dodge Charger).

It was a good year for GM, which won with the Malibu Hybrid, Chevrolet SS, Corvette (both coupe and convertible), Colorado, and Yukon XL — six categories. Ford picked up just three (C-MAX Hybrid, Mustang convertible, F250/F350).

The top brands were Volkswagen (under $26,000), Subaru (mass-market), BMW (luxury), and Volkswagen again (full line). The Mini four-door hardtop (“specialty coupe”) scored a surprising 729, one of the better numbers. The Porsche Macan (777) edged out the  Genesis G90 (761) for first place.

Overall, for the eight corporations with combined car and truck scores, Chrysler came in at #6 — beating Honda and Hyundai alike — though it had the highest number of customers reporting problems (27%, far higher than the #2 Volkswagen and GM at 23% each).

Fiat came out at #3 in the list of brands under $26,000, below VW and Hyundai but above Kia, Mitsubishi, and Scion. VW’s average score was 524; Fiat came in at 513 and Scion dredged the bottom at 449.

FCA did not have any brands considered to be “luxury” in the list, with Maserati and Alfa Romeo presumably being too small. The outlook for the mass-market brands was mixed; Ram was #2 and Dodge was #4, within two points of Ford and just 12 below first-place Subaru. Jeep and Chrysler hugged the bottom at 512 and 489 (yes, both were below Fiat).

The news was even worse when looking at problems. The three FCA US brands had the highest incidence of problems — 29% of Chryslers, 27% of Jeeps, 26% of Rams (despite their high TQI score), 25% of Dodges. The next lowest score, 22%, was shared by Ford, Mazda, and Chevrolet. The best was, not surprisingly, owned by Toyota (16%).

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