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Maserati going electric

by David Zatz on

According to Automotive News, every Maserati will be available in an “electrified” form starting in 2020.  The FCA CEO told analysts of the plan in a conference call yesterday, adding that there will be new all-electric Maseratis to go directly head to head with the money-losing Tesla.

He also said Ferrari was going to shift to hybrids starting in 2019. Hybrid cars can provide performance gains by providing instant torque from start, a strategy adopted by Lexus years ago.

The latest long-term plan will be shown to investors and the world early next year, covering product plans through 2022.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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