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Ram vs Chevy: the saga continues

by David Zatz on

When June sales rolled around, the first question for some readers was: did Ram beat Chevy in pickup sales again?

In June, Chevrolet sold 50,515 Silverados, a 1.7% gain over June 2016. Ram, in contrast, sold just 43,073 pickups and chassis cabs. In short, the giant Chevrolet did indeed beat Ram — but not by nearly as a high a margin as in years past.

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Year to date, sales are closer, but Chevrolet still won the day, 262,940 to 250,443. That’s a very good showing for Ram, based on the two brands’ histories. As always, keep in mind that GMC also sells pickups — add 15,743 for June and 99,153 year to date. Both GMC numbers are down from last year (8% for the month, 7% for the year).

Chevrolet also “competes with itself” with the popular Colorado midsize.

The elephant in the corner is Ford, which saw a stunning 10% increase in pickup sales last month, 9% year to date. Ram may be challenging GM, but Ford sold 429,860 pickups in the US through the end of June — 77,895 in June itself.

Ford’s retail trucks gained $3,100 in transaction prices, as pickup buyers flocked to the premium models (hence the Ram Limited Tungsten); that’s a larger gain and total transaction price than at GM or Ram. It does appear that a larger proportion of Ford pickup sales go to fleets, which aren’t counted in the average transaction prices.

Ford actually breaks out rental, commercial, and government fleet sales. Year to date, 15% of Ford sales went to rental fleets, 12% to commercial, and 6% to government —34% of Ford sales went to fleets. At FCA, 23% of sales went to fleets.

Ford Transit Connect sales plummeted to 3,051  — still nearly double this good month of ProMaster City sales, but if there’s a trend here, it would be good for Ram. Ford sold over 10,000 full size Transits, over double Ram’s 3,727.

GM sold 6,063 Express vans in total; that includes their old-fashioned cargo and passenger vans (similar to the old Dodge B-Vans), as well as their Nissan-based City Express. All three van lines were outsold by the ProMaster alone.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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