StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Branding the trucks

by David Zatz on

FCA has been using its parts delivery trucks — which can be seen all over the Detroit area — to advertise individual brands, rather than the company as a whole or the Mopar division.

chrysler truck with jeep label

Based on an informal sampling of delivery trucks in the region, FCA US brands all get roughly equal billing, with the Jeep, Chrysler, Dodge, Mopar, and Ram logos painted onto the sides.

In the past, the trucks were painted “DaimlerChrysler” on the side. After Chrysler was passed on to Cerberus, the “Daimler” was painted out, albeit in a slightly mismatching paint; under Sergio Marchionne’s leadership, the company started painting the brand logos onto the trucks around two years ago. The effort seems to have been finished now.

Hellcat Challenger quarter mile world record drops to 7.66
A604 Ultradrive 41TE
Four-speed “UltraDrive” to finally leave
Hey Charger! cover
Chrysler historian Gary Bridger

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.