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Who’s not buying FCA?

by David Zatz on

Dongfeng Motor Group and Geely Automotive holdings are two Chinese automakers not buying any or all of FCA in the near future, according to Reuters reports. The news syndicate sent inquiries to leading Chinese automakers after Automotive News reported that a Chinese firm would be buying some or all of FCA’s mass-market brands.

china dodge

The most likely candidates for sale are Chrysler, Fiat, and Dodge; Ram would sweeten the pot. Jeep, Alfa Romeo, and Maserati will almost certainly stay with FCA, regardless of what happens.  The company could also divest itself of less obvious groups, such as Comau (factory equipment), Magneti Marelli (parts), and VM (engines).

FCA’s mass market brands have been profitable, but margins have been less than normal for the industry, and FCA has not had the funds to fully invest in any of them, especially after spending to bring back Alfa Romeo. This spending was to be amortized between Alfa Romeo and Dodge.

Ties between various brands (e.g. Jeep and Fiat, future-Jeep and Ram, or Chrysler, Dodge, and Maserati) are not a barrier to a sale, since both sides can retain rights to the intellectual property involved.

Remaining automakers from the Automotive News report are Guangzhou and Great Wall;  BYD, not mentioned, has previously shown plug-in hybrid cars in Detroit, and has ambitions of selling in the US. The company is linked up with Daimler now, has been the world’s largest plug-in hybrid maker for two years, and exports to regions outside of China; it has a plant in Brazil and has reaped high profits.

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