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Dodge, Ram: two European sources (corrected)

by David Zatz on

With not one, but two, authorized distributors in Europe, Ram and Dodge seem to be looking to boost sales of their most iconically-American cars and trucks.

One dealer shows off Rams at a European auto show

Dealers throughout Europe can sell Dodge and Ram products, sourced and warranted from AGT Europe or AEC Europe, which also handle all the paperwork and conversion to EU standards where needed.

The two distributors supply dealers across the continent with Ram 1500s and 2500s, and Dodge Durangos, Chargers, and Challengers. European buyers can choose the 392 or Hellcat versions of the Charger and Challenger, with the Challenger Widebody and Durango SRT slated for sale later on.

Both distributors provide their own two-year warranties, and have optional extended warranties (five years for AGT, four for AEC).

AGT Europe Automotive Import SA / AGT Group started importing Dodges and Rams from Chrysler Group back in 2008.  Their site is available in six languages (English, German, French, Italian, Dutch, and Swedish), and they have dealerships throughout the continent, including four in southeast England.  [An earlier story noted that some dealers did not mention Dodge or Ram on their sites; when we rechecked recently, they did.]

AGT have an enviable number of sales points and service stations, especially in Germany, throughout Western Europe — and a scattering throughout Eastern Europe, from Bulgaria to Finland.

AEC Ram - Black Eagle (Germany)

AEC’s highest concentration of dealers is in Germany, where they have 20% of its sales; their site is available in four languages, with dealers throughout Western Europe. An AEC rep told us they sometimes supply one larger dealer which provides stock and service to smaller ones around the country (e.g. in Belgium and Austria.)

AEC told us that they sell around 2,500 Rams per year, and AGT said their sales were comparable. Dodge isn’t quite as big, with around 200-300 sold — but those tend to be top of the range cars.

Owning a Dodge or Ram in Europe still presents some challenges, with relatively few service centers, price premiums, costly fuel, and wide bodies that may not be suited to narrow roads in some areas of the continent.  Still, there are now two distributors keeping Dodge and Ram alive in Europe, and as FCA makes thriftier and sportier versions, they may well rise beyond niche status.

An earlier version of this story had numerous factual errors regarding the distributors, to the detriment of AGT. These have been fixed in this version. We apologize for the mistakes. 

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