StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

How much did August sales cost?

by David Zatz on

Industry analysts ALG estimated that FCA spent more per car on incentives than GM or Ford in August — without coming close to BMW’s or Daimler’s lavish rewards.


FCA incentives, $4,650 per car, were substantially up from August 2016 ($4,205) and July 2017 ($4,479). Some of that may have been a temporary clear-out of the Jeep Compass and Patriot.

Ford and GM were not far behind; both raised their incentive spending as well, Ford ending up at $4,577 and GM at $4,546. The industry average was $3,799, with niche player Subaru having, by far, the lowest incentives ($1,170).  Tellingly, Nissan’s spending per car, $4,743, was actually higher than GM, Ford, or FCA.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

Tornado following the Hurricane?
rff 2019 ram 1500
See the clear, sharp 2019 Ram video; no crosshairs?
2018 jeep compass gauges
Oops: Compass “bright dash” recall

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.