StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

How much did August sales cost?

by David Zatz on

Industry analysts ALG estimated that FCA spent more per car on incentives than GM or Ford in August — without coming close to BMW’s or Daimler’s lavish rewards.

rebates-incentives

FCA incentives, $4,650 per car, were substantially up from August 2016 ($4,205) and July 2017 ($4,479). Some of that may have been a temporary clear-out of the Jeep Compass and Patriot.

Ford and GM were not far behind; both raised their incentive spending as well, Ford ending up at $4,577 and GM at $4,546. The industry average was $3,799, with niche player Subaru having, by far, the lowest incentives ($1,170).  Tellingly, Nissan’s spending per car, $4,743, was actually higher than GM, Ford, or FCA.


Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns
2021 Ram 1500 Rebel navigation screen
What’s new for ’21? The big list of changes

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.