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How much did August sales cost?

by David Zatz on

Industry analysts ALG estimated that FCA spent more per car on incentives than GM or Ford in August — without coming close to BMW’s or Daimler’s lavish rewards.


FCA incentives, $4,650 per car, were substantially up from August 2016 ($4,205) and July 2017 ($4,479). Some of that may have been a temporary clear-out of the Jeep Compass and Patriot.

Ford and GM were not far behind; both raised their incentive spending as well, Ford ending up at $4,577 and GM at $4,546. The industry average was $3,799, with niche player Subaru having, by far, the lowest incentives ($1,170).  Tellingly, Nissan’s spending per car, $4,743, was actually higher than GM, Ford, or FCA.

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