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How much did August sales cost?

by David Zatz on

Industry analysts ALG estimated that FCA spent more per car on incentives than GM or Ford in August — without coming close to BMW’s or Daimler’s lavish rewards.

rebates-incentives

FCA incentives, $4,650 per car, were substantially up from August 2016 ($4,205) and July 2017 ($4,479). Some of that may have been a temporary clear-out of the Jeep Compass and Patriot.

Ford and GM were not far behind; both raised their incentive spending as well, Ford ending up at $4,577 and GM at $4,546. The industry average was $3,799, with niche player Subaru having, by far, the lowest incentives ($1,170).  Tellingly, Nissan’s spending per car, $4,743, was actually higher than GM, Ford, or FCA.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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